A collaboration between award-winning distillery Within the Welsh Wind and KWS – one of many world largest seed suppliers – has produced an distinctive Three Grain Vodka.
The Three Grain Vodka, which is able to sit alongside Within the Welsh Wind’s different premium spirits, formally launched on November 18 in Cardiff and opens one other thrilling chapter within the distillery’s historical past because the model expands its vary.
It’s the first vodka produced by the Cardigan distillery for the Within the Welsh Wind model and the story of this spirit – from ‘seed to glass’ – will likely be instructed on each bottle due to its eye-catching augmented actuality label. That is one other first for distillery, with the label commissioned by KWS and developed by tech firm Juice Immersive.
The Three Grain Vodka is a mixture of barley and rye equipped by KWS, which was blended with a wheat-based spirit to create this newest addition to the Within the Welsh Wind vary.
The origins of this vodka started earlier within the yr when KWS’ Digital Innovation Crew sought an genuine companion to provide a client finish product from its seeds.
Shut connections introduced KWS and ‘maverick’ Within the Welsh Wind collectively and the vodka was born. The story of the vodka utilizing AR expertise to share the journey, from the fields to the glass, was additionally established on the onset.
Out there in 70cl bottles and priced at £40, Three Grain Vodka (40% vol) is accessible on-line from www.inthewelshwind.co.uk
Ellen Wakelam, co-founder of Within the Welsh Wind stated:
“It’s been an amazing journey bringing collectively barley and rye grown from KWS seed with our wheat-based spirit to create our Three Grain Vodka.
“The ultimate product is easy and wealthy. As a varietal vodka, the flavours of the barley and grain are current – as we needed them to be. There’s a definite rye end, together with flavours of vanilla and chilly ice cream on a heat crepe. It’s pretty much as good to sip neat as it’s blended right into a cocktail or served lengthy with high quality tonic.”
She added:
“Bringing the story to life through our very first AR label can be unimaginable. We’re excited to have the chance to inform the story of the grain, from seed developed by KWS and nurtured by farmers, to a completed vodka. The label, which is artistically gorgeous, enhances our different Within the Welsh Wind merchandise.”
Meredith Mendola, Operations Lead for KWS’ Digital Innovation Crew, stated:
“We couldn’t cross up the chance to companion with an genuine bespoke spirits model and a proficient prolonged actuality company to point out how our high-quality seeds grow to be the merchandise you take pleasure in.”
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