Wales might be represented this month by a big group of foods and drinks producers at one of many UK’s most vital commerce occasions, the Farm Store & Deli Present 2023.
To be held on the NEC in Birmingham, the Farm Store & Deli Present is the UK’s premier occasion for the specialist retail sector. The Farm Store & Deli Present is the place to showcase the most recent services and the venue for the keenly contested Farm Store & Deli Awards.
The 31-strong group of Welsh firms contains foods and drinks producers of all sizes – from established firms to rising younger enterprises – and they are going to be exhibiting underneath the joint auspices of the Welsh Authorities’s Meals & Drink Wales Positive Meals Cluster and Cywain.
Many producers will take the chance to focus on new merchandise to an viewers desperate to see the most recent culinary improvements. Among the many new merchandise on present might be vodka, sauces, preserves, mead, vegan fudge, and kombucha.
Lesley Griffiths, Minister for Rural Affairs and North Wales, and Trefnydd stated:
“The Farm Store & Deli Present is a vital occasion for the Welsh foods and drinks business.
“As soon as once more, Wales might be represented by firms showcasing their top quality merchandise, and I’m certain the array and variety of Welsh foods and drinks on show will entice curiosity from patrons searching for excellence and originality.
“I want the entire producers attending from Wales a profitable occasion.”
The Meals and Drink Wales Positive Meals Cluster supplies a platform for bold Welsh foods and drinks companies to work collectively.
Along with collaborating earlier than and throughout the present, the Cluster members exhibiting at Farm Store & Deli will proceed to work collectively post-event to develop their gross sales throughout the UK.
The Cluster is facilitated by Cywain, a venture that works with foods and drinks producers throughout Wales, serving to them develop and develop their companies with help in varied areas, together with take a look at buying and selling, advertising and marketing, model growth, and finance.
4 ‘micro’ producers might be highlighted each day on the Cywain stand (L270), the place the merchandise will vary from espresso, spirits, fermented meals and PGI-designated Carmarthen Ham to bespoke printed sweets, brownies, patisserie, preserves and pasta.
The 19 Positive Meals Cluster firms might be discovered on stands M270, N270 and P270, and among the many featured merchandise might be cheeses, bakery merchandise, waffles, espresso, single property tea, sauces, world meals, honey, preserves, spreads, condiments, rape seed oil, preserves, fudge, chocolate, spirits, mead and beer.
Ynyr Roberts, Cywain’s Advertising and Occasions Crew Chief, stated:
“With greater than 30 Positive Meals Cluster members and Cywain producers attending Farm Store & Deli, Wales can have a powerful presence at one of the vital vital commerce occasions within the foods and drinks calendar.
“It’s important that Welsh producers have entry to occasions such because the Farm Store & Deli the place they can’t solely promote their merchandise however reinforce Wales’ status for high quality and progressive foods and drinks.”
Additionally, operating straight adjoining to the Farm Store & Deli Present is its sister occasion, Meals & Drink Expo 2023, the place the Welsh Authorities (stands P250 & P260) will host 9 of Wales’ bigger firms and well-known manufacturers that produce items equivalent to cheese, chutneys, ice cream, desserts, non-alcoholic drinks, alcoholic drinks, sea salt, bottled water, chocolate, biscuits, bacon, gammon, meatballs, sausages, chipolatas, and burgers.
