This yr, that activity someway feels a bit of tougher than the earlier 10 years! Prior to now, I’ve talked about bumper years – proportion development from new shoppers – what number of tens of 1000’s of photographs I’ve taken for shoppers.
But this yr, for lengthy durations, my package has stayed tucked away in my digicam bag ready for restrictions to be lifted and for my shoppers to be again at work. Nevertheless, as a typically ‘glass half full’ sort of an individual, I’ve appeared for the positives to see what might be learnt from this expertise and the way to make 2021 even greater and higher. In any case…..as D:ream as soon as sang……”issues can solely get higher”!
So, seize a frothy espresso and sit again for a fast whistle cease assessment of 2020. Right here goes:
After 10 incredible years in enterprise, with development in turnover yearly, I used to be feeling fairly assured that 2020 would proceed in the identical useless. Nevertheless, as Boris knowledgeable us all to lockdown on the finish of March, like many different companies, every little thing obtained cancelled. My enterprise was briefly on maintain. So, I took the chance to replace my web site and do all these admin jobs that I do not often get spherical to doing. My workplace has by no means been so organised!
Additionally, with 7 of us Locked down in the home, there was actually a lot happening – some working, some doing uni finals on-line and one getting her head round the truth that her A’ Ranges had been cancelled! There was by no means a boring second.
Lockdown v1.0 nonetheless felt stuffed with positivity although – it felt like we have been ‘all in it collectively’ – a joint effort for the higher good. Sure, my enterprise was shot to items, however so have been many others and I used to be assured that with continued efforts on the digital advertising and marketing entrance (thanks as all the time to Lisa Vassallo from One to Three Advertising Options) my enterprise would decide up.
By mid-Could, companies began opening up and plenty have been realising that this wasn’t simply going to be a short-term situation and that advertising and marketing their companies was extra essential than ever. So, I used to be in a position to mud off my cameras and socially-distanced shoots have been on the agenda. Enterprise obtained again to ‘regular’ ranges for the time of yr. Issues have been wanting good (even when my glasses steamed up everytime I shot with a masks on!)
I made a decision to pivot the enterprise barely and labored with earlier shoppers who needed to learn from creating movies from photographs I had taken for them prior to now – creating new content material from present photographs has labored properly. And I’ve learnt a brand new ability alongside the best way!
Regardless of the negatives of this yr, there have undoubtedly been some highlights that are value mentioning….and lots of issues that I’ve learnt, together with:
- Fortunately, I get on with my household! 7 of us spent over 6 months collectively in the identical home and have been nonetheless speaking to one another on the finish of it! Regardless of different holidays being cancelled, we did handle to seize a stunning week collectively in The Gower on the finish of the summer season earlier than 4 of them headed off to uni.
Wishing everybody a contented and wholesome festive interval. Pennie
