This 12 months, that job by some means feels a bit of tougher than the earlier 10 years! Prior to now, I’ve talked about bumper years – share progress from new purchasers – what number of tens of hundreds of pictures I’ve taken for purchasers.
But this 12 months, for lengthy intervals, my equipment has stayed tucked away in my digital camera bag ready for restrictions to be lifted and for my purchasers to be again at work. Nevertheless, as a typically ‘glass half full’ sort of an individual, I’ve regarded for the positives to see what may be learnt from this expertise and the way to make 2021 even larger and higher. In spite of everything…..as D:ream as soon as sang……”issues can solely get higher”!
So, seize a frothy espresso and sit again for a fast whistle cease evaluation of 2020. Right here goes:
After 10 unbelievable years in enterprise, with progress in turnover yearly, I used to be feeling fairly assured that 2020 would proceed in the identical useless. Nevertheless, as Boris knowledgeable us all to lockdown on the finish of March, like many different companies, every little thing received cancelled. My enterprise was briefly on maintain. So, I took the chance to replace my web site and do all these admin jobs that I do not normally get spherical to doing. My workplace has by no means been so organised!
Additionally, with 7 of us Locked down in the home, there was definitely loads occurring – some working, some doing uni finals on-line and one getting her head round the truth that her A’ Ranges had been cancelled! There was by no means a uninteresting second.
Lockdown v1.0 nonetheless felt filled with positivity although – it felt like we have been ‘all in it collectively’ – a joint effort for the higher good. Sure, my enterprise was shot to items, however so have been many others and I used to be assured that with continued efforts on the digital advertising and marketing entrance (thanks as at all times to Lisa Vassallo from One to Three Advertising and marketing Options) my enterprise would decide up.
By mid-Might, companies began opening up and much have been realising that this wasn’t simply going to be a short-term problem and that advertising and marketing their companies was extra essential than ever. So, I used to be in a position to mud off my cameras and socially-distanced shoots have been on the agenda. Enterprise received again to ‘regular’ ranges for the time of 12 months. Issues have been wanting good (even when my glasses steamed up everytime I shot with a masks on!)
I made a decision to pivot the enterprise barely and labored with earlier purchasers who needed to profit from creating movies from pictures I had taken for them up to now – creating new content material from current pictures has labored properly. And I’ve learnt a brand new talent alongside the best way!
Regardless of the negatives of this 12 months, there have positively been some highlights that are value mentioning….and quite a lot of issues that I’ve learnt, together with:
- Fortunately, I get on with my household! 7 of us spent over 6 months collectively in the identical home and have been nonetheless speaking to one another on the finish of it! Regardless of different holidays being cancelled, we did handle to seize a stunning week collectively in The Gower on the finish of the summer time earlier than 4 of them headed off to uni.
Wishing everybody a contented and wholesome festive interval. Pennie
