Welsh Authorities plans to advertise a progressive, fashionable Wales on the worldwide platform offered by the FIFA World Cup in Qatar have been unveiled.
The marketing campaign will mission Wales’ values and safe a optimistic legacy from the nation’s first World Cup marketing campaign in 64 years.
With lower than every week to go till Wales performs the primary group match in opposition to the USA, the Welsh Authorities’s programme of actions is effectively underway in a bid to showcase one of the best of Wales on a worldwide stage and introduce the nation to new audiences.
At present, the Minister will announce former Welsh footballer Prof. Laura McAllister, Olympic silver medallist and World Champion Colin Jackson CBE, London-based DJ and presenter, Katie Owen and famend Chef, Bryn Williams, as ‘Lleisiau Cymru’.
The ‘Lleisiau Cymru’ crew of ambassadors will act as influential voices for Wales in Qatar, becoming a member of Ian Rush and Jess Fishlock who’re each the FAW ambassadors for the 2022 World Cup.
Lleisiau Cymru’s Laura McAllister, stated:
“The World Cup gives an unprecedented alternative for us to lift the profile of Cymru while additionally staying agency to and selling our values of variety, inclusivity and respect for human rights. As ‘Lleisiau Cymru’ we’ll guarantee we maximise this distinctive alternative for Wales, for soccer and past.”
An enhanced world advertising marketing campaign is reside, specializing in core goal worldwide markets together with the USA and key European markets. The advertising marketing campaign will promote Wales as an open, progressive nation, as a terrific place to do enterprise and go to.
The marketing campaign is targeted on the individuals of Wales, it’s an invite from a heat, welcoming nation. The marketing campaign has an actual, pure, colloquial really feel conveying that everybody’s welcome – wherever you’re from there’s a spot for you right here. A sequence of movies have been launched which exhibits the individuals of Wales inviting the world to Wales, exhibiting the individuals, tradition, group and panorama – a portrait of a contemporary, progressive and various nation that’s welcoming the world in.
Saying the Welsh Authorities’s plans on the day the Wales squad fly to Qatar, Financial system Minister, Vaughan Gething, stated:
“I’m delighted to announce our complete plans to advertise an open, progressive Wales to the world in the course of the FIFA World Cup. When individuals see Wales, they may see our values.
“A world Viewers of 5 billion individuals offers us a singular alternative to showcase our nation and create a long-lasting legacy.
“We’re introducing Wales to the world, inviting them to study extra about us, our tradition, our individuals, and welcoming them into Tîm Cymru. The marketing campaign options tales from Wales, that includes genuine voices from throughout our communities. They’re tales that’ll make individuals really feel one thing about us, and make individuals need to be a part of what we’ve acquired happening in Wales.
“As a authorities, we’ve got been clear we’ll proactively use Wales’ place within the World Cup in Qatar to advertise our sturdy Welsh values. In Wales, we’re keen about human rights and staff’ rights and imagine that folks needs to be free to reside as their true genuine selves. We’ll proceed to proudly advocate Wales’ method to human rights, LGBTQ+ rights, political and spiritual freedom, inclusive schooling and truthful work.
“This is a chance to advertise Wales, however we even have an obligation to elucidate why we imagine these values needs to be recognised. The administration crew, gamers and the FAW have all spoken out on these points and so they have the total help of the Welsh Authorities in selling our values as a nation.”
A particular Welsh presence can even function within the exhibitions produced by taking part nations. Because the event will function a robust UK Authorities presence, the Welsh Authorities is dedicated to making sure that Wales is recognised as a nation and as a society with progressive values.
Following the announcement of Wales’ World Cup squad final week, a various illustration of artists and cultural organisations will take to the stage to share Wales’ distinctive tradition globally.
The artists embody rapper Mace the Nice; Yr Urdd, with Côr Dyffryn Clwyd; The Barry Horns – a brass band made up of Welsh soccer followers; Welsh rap artist Sage Todz; and multi-instrumentalist Kizzy Crawford, and lots of others.
They may carry out in Qatar, the USA and Canada, in addition to acting at worldwide occasions as a part of Gŵyl Cymru a nationwide celebration happening all through Wales and the world.
Rapper, Mace the Nice stated:
“I’m trying ahead to returning to the US after my debut at SXSW earlier this 12 months. This can be a big alternative for me to develop as an artist, in addition to representing Wales at such an vital second for Welsh soccer and tradition. I’m very excited to be showcasing in New York, engaged on a brand new video, and persevering with my collaboration with Present Racism the Pink Card and FAW.”
Representing the younger individuals of Wales in Qatar might be Côr Dyffryn Clwyd on behalf of Urdd Gobaith Cymru, who’re additionally part of the Tradition Squad.
Sian Lewis, Chief Govt of Urdd Gobaith Cymru, stated:
“Urdd members are nice ambassadors for Wales, our language, tradition and nation. We’re proud that Côr Dyffryn Clwyd may have this superb alternative to help the crew however to additionally take Wales to the world and the worldwide viewers of the world cup on behalf of the younger individuals of Wales. As an organisation we goal to encourage the subsequent era by providing distinctive experiences to increase their horizons and construct self-confidence and we will’t wait to be a part of the Wales Cultural Squad.”
To help Welsh Authorities goals of selling Wales, have interaction in diplomacy, and, importantly, talk Wales’ values as a nation, the First Minister will attend Wales’ opening group sport in opposition to the USA, whereas the Financial system Minister, Vaughan Gething will attend the ultimate group match in opposition to England sport. These symbolize probably the most important alternatives to lift the profile of Wales and make connections the place we will share Wales’ pursuits and values.
