It is lastly September and, with that usually comes renewed power for companies to have a giant push on the advertising and marketing entrance for the ultimate quarter of the yr.
Hopefully, part of that shall be an goal to drive extra visitors to your web site? What business-owner doesn’t need that?!
During which case,
I’m guessing that a part of your advertising and marketing plan shall be to make use of your web site and
social media posts to inform your ‘Enterprise Story’. That’s, displaying who you’re
and what you do as a way to showcase what you are promoting.
Nicely, I learn
the opposite day a really attention-grabbing stat…. apparently content material with related
pictures on it will get a staggering 94% extra views
than content material with out
related pictures. That’s nuts!
So….this
proves one thing that I’ve been saying for years…. that having bespoke
photographs of what you are promoting (versus utilizing inventory/library photographs) can genuinely
aid you stand out from the gang.
And that’s
the place I are available……. over the previous 11 years I’ve labored with many various
companies (each in time period of dimension and sector) as a way to assist them put money into
their enterprise story with a set of branding and advertising and marketing photographs.
The best way I do
that is with a Personalised shoot bundle
which is designed to
present small companies with a straightforward strategy to get a set of nice photographs to market
their enterprise on their web sites and social media. And do not panic – it needn’t break the financial institution – SPECIAL OFFER
– for bookings acquired in September and October, a 2 hour shoot bundle is £300.
Utilizing my background
in advertising and marketing, I aid you to work out what pictures you want in your
enterprise and the way we are able to obtain them. If
you’ve got a enterprise location, then nice. If not, I can provide you with some
strategies.
However first…..listed below are just a few photographs I took just lately for the stunning Debbie Robinson from Home to Residence. Debbie was having a brand new web site & social media content material created by Aspen Weatherburn so we labored collectively to allow her to have a Personalised Picture Financial institution of photographs to name upon for each day instagram and Fb posts. Listed below are a few them displaying Debbie at work and a headshot:
So, how does the Small Enterprise images bundle work? There are basically 4 steps to attending to the purpose the place you’ve got a financial institution of photographs that you should utilize throughout your advertising and marketing collateral…
1. Meet/chat over the cellphone to debate what you are promoting – what do you do, who’s your audience, how do your market yourselves, what photographs do it’s essential present what you are promoting ‘in motion’?
2. Shot checklist – following on from step 1, I put collectively a shotlist with location strategies (if obligatory). Inside this, if you need a set of headshots too, no downside.
3. The shoot – for many small companies, a 2 hour shoot is lots to indicate what you are promoting ‘at work’ and inform your story (you’ll get within the area of c. 100 or so photographs from a 2 hour shoot).
4. Your photographs – just a few days after the shoot you’ll obtain a hyperlink to an internet gallery from which you’ll obtain your photographs. These include a full and unrestricted licence to make use of them in any media over any time interval.
In case you’d wish to see examples of a few companies that I helped arrange with photographs to inform their distinctive enterprise story, have a look right here: Full Care Windsor and Clearbridge HR. Each companies now use their photographs on their web sites and in addition throughout their social media as a way to drive consciousness and inform their enterprise story.
Lastly, drop me an e mail or name me on 07715 889457 to take advantage of my particular supply Small Enterprise images bundle
and let me aid you inform what you are promoting story. I sit up for listening to from you!
Pennie.
