LONDON, Monday 10 March 2025: Within the week of The London Guide Truthful (LBF, 11-13 March), the world’s greatest spring guide commerce occasion, NielsenIQ BookData has in the present day unveiled key insights into worldwide guide gross sales tendencies in 2024, surveying a complete of 17 territories.
- New knowledge unveiled simply earlier than The London Guide Truthful this week
- Document gross sales of sci-fi & fantasy, in addition to comics & graphic novels, whereas TikTok fuels the expansion of “Romantasy”
- Feminine authors high worldwide charts
- eBook and audiobook gross sales past pre-pandemic ranges, with bodily bookshop purchases additionally on the rise
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NEW GENRES ON THE RISE
Within the UK, the Science-Fiction & Fantasy class generated almost £25 million extra in worth gross sales in comparison with 2023, in addition to displaying year-on-year enhance in gross sales throughout all territories. Sci-fi & Fantasy additionally achieved its highest variety of general weekly chart No. 1s in a yr since information started, with 5 weeks and 4 titles.
Romance guide gross sales have been additionally up in quite a few nations, suggesting the expansion of the “Romantasy” pattern internationally, boosted by the BookTok neighborhood on TikTok. Throughout all age teams, gross sales of romantasy books have been pushed by youthful readers, with 66% of romantasy titles purchased by readers aged 13-34.
The kids’s comics & graphic novels class within the UK reached a lifetime gross sales excessive of almost £20 million, displaying the massive demand for brand spanking new genres and codecs, particularly from youthful generations.
The rise of recent genres comes as excellent news for the business, displaying how the sector continues to discover new methods to have interaction youthful readers, particularly at a time when the decline in kids’s studying habits is coming below the highlight (supply: Nationwide Literacy Belief, November 2024).
BEST-SELLING FEMALE FICTION
Fiction books in print proceed to drive gross sales throughout all surveyed markets, with many nations displaying quantity progress on this class. The highest-performing Fiction titles among the many nations tracked are all by feminine authors, together with: Colleen Hoover’s It Ends With Us, Rebecca Yarros’ Fourth Wing and Iron Flame, Sally Rooney’s Intermezzo, and Freida McFadden’s The Housemaid. Notably, L.J. Ross reveals vital reputation within the North of England, changing into the second hottest Fiction writer within the area, surpassing all besides Freida McFadden.
In the meantime, Fiction hardbacks within the UK noticed the biggest worth gross sales on document, with 6 titles promoting greater than 100,000 models. Brief tales and novels with lower than 200 pages additionally skilled progress, led by Stephen King’s You Like It Darker and Booker Prize-winner Orbital by Samantha Harvey.
AUDIO AND EBOOK BOOM, BUT ALSO BOOKSHOPS
Gross sales of eBooks had a robust yr, rebounding from the post-pandemic drop off, with will increase seen throughout the fiction, non-fiction and kids’s classes. Audiobook purchases additionally grew throughout all principal classes and age ranges, with probably the most vital enhance amongst females aged 25-34.
Alongside the rise of digital guide gross sales, the share of fiction purchases by way of bodily bookshops has elevated to above pre-pandemic ranges, displaying that prospects nonetheless worth shopping for books from their native excessive avenue.
MIXED AREAS OF GROWTH
Out of the 17 nations the place NielsenIQ BookData tracks print guide gross sales, simply over half have proven a rise within the variety of books bought by customers in comparison with 2023. Amongst these, Brazil, Colombia, India, Mexico, Poland, Portugal, and Spain have all skilled quantity progress in print guide gross sales, with most of those nations additionally displaying progress in gross sales worth.
Hazel Kenyon, Business Director, NielsenIQ BookData, commented: “We’re delighted to share our newest findings, which spotlight a lift in fiction gross sales as readers worldwide display a robust urge for food for compelling tales. Whereas progress isn’t common throughout all markets, with many dealing with challenges attributable to ongoing financial components, there are numerous positives with pockets of progress in all genres. The dedication of everybody within the commerce is obvious, from publishers delivering related and fascinating content material throughout numerous codecs to booksellers creating inviting retail areas for readers and consumers. These efforts collectively contribute to a vibrant and resilient guide business.”
Adam Ridgway, Director of The London Guide Truthful, stated: “It’s encouraging to see the guide market performing so nicely previously yr – a testomony to the massive contribution of the artistic industries to the UK and worldwide financial system. With fiction driving the robust sale enhance, it’s nice to see that each one the top-performing fiction titles are by feminine writers. One other thrilling determine for us is the record-breaking gross sales of comics and graphic novels, which shall be celebrated at this yr’s LBF with the primary ever Artistic of the Truthful, Jamie Sensible, creator of the much-loved sequence Bunny vs. Monkey. In the meantime, in our newly expanded Audio Village, we’ll be showcasing all issues audiobooks, one other guide format that loved renewed reputation in 2024. We’re trying ahead to unveiling further insights from NielsenIQ BookData throughout their Principal Stage session on the Truthful, and can’t wait to welcome the guide commerce again to Olympia tomorrow, kicking off the guide business calendar of 2025 in type.”
NielsenIQ BookData will maintain a session known as Sooner, Greater, Stronger? The UK & Worldwide Guide Markets in 2024 throughout The London Guide Truthful, at 11:15am on Tuesday 11 March, on the Principal Stage. The discuss will give audiences an summary of bestselling titles and format and client shopping for within the territories tracked by NielsenIQ BookData.
For a complete overview of UK client guide shopping for in 2024 Steve Bohme shall be presenting at a devoted session hosted by NielsenIQ BookData on 26th March in London. Please go to this hyperlink for tickets.
The London Guide Truthful (LBF) is the world’s largest spring guide commerce and publishing occasion and can return to its house at Olympia London from 11 – 13 March 2025. Customer registration is now open, at this hyperlink.
To use for a press move for The London Guide Truthful, please go to this hyperlink.
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