Individuals who take a vacation in Wales categorical excessive satisfaction with their time spent within the nation, in accordance with new analysis performed by Go to Wales.
The reviews from the Go to Wales shopper re-contact survey offers data on the trip-taking behaviours and intentions of Go to Wales’ shopper contacts. Shopper contacts are individuals who engaged with and offered their contact particulars to Go to Wales in 2022 – they’re additionally known as ‘enquirers’.
Past ‘wanting to go to once more’, those that make a journey to Wales have been almost certainly to be motivated to go to Wales by the chance ‘to get away from all of it and have a relaxation’ and ‘to attach with nature/be outdoor’.
Some findings on enquirers from the UK and Eire embody:
- 61% of Go to Wales enquirers from the UK and Eire took a vacation or brief break in Wales in 2022.
- Those that visited Wales in 2022 have been very happy with a variety of areas. They have been essentially the most happy with the ‘high quality of the pure atmosphere’ in Wales (83% very happy), adopted by ‘feeling of security’ (80%), ‘cleanliness of seashores’ (77%), ‘the welcome you acquired’ (76%) and ‘locations to go to (75%).
- On the expertise of a vacation in Wales, 78% of in a single day guests rated their expertise in Wales as ‘wonderful’, a notable rise on 2021 scores.
The purpose of the Welsh Authorities tourism technique is to unfold tourism advantages all through Wales, encouraging elevated spend in our economic system and tackling seasonality by selling Wales as a nation you may go to all yr spherical.
In the meantime, 22% of individuals from the UK and Eire who visited Wales in 2022 said Go to Wales communications influenced their choice to take their vacation or brief break in Wales. The primary reported modifications to journeys taken to Wales due to Go to Wales communications have been making visits exterior the summer season season and visiting new and extra locations than initially deliberate.
Communications from Go to Wales additionally seem to have impacted future journeys. Round 1 in 4 individuals who intend to go to Wales in 2023 point out that Go to Wales communications have already had an affect on their choice to take their 2023 journey.
Deputy Minister for Arts and Sport, Daybreak Bowden, who’s chargeable for tourism inside the Welsh Authorities, stated:
“We need to encourage the individuals of Wales to find elements of the nation they could have by no means been to earlier than – there’s one thing for everybody to see and go to in all elements of Wales.
“It’s wonderful to see the constructive affect Go to Wales advertising and marketing marketing campaign are having on these guests who’ve engaged with Go to Wales previous to their go to. Our Go to Wales’ advertising and marketing campaigns will proceed to maintain Wales entrance of thoughts, particularly with the business reporting a development in a lot later bookings aligned to the financial local weather.”
