So, right here we’re once more – that point of 12 months to have a look again at one other 12 months of Industrial Pictures. This time, I am reviewing my fifteenth 12 months in enterprise!
As with lots of these 15 years, 2024 has been one other nice 12 months of photographing every little thing from Colleges to Solicitors and Company occasions to Kitchens. The number of locations that I discover myself and my trusty Canon digicam in is gigantic – from taking pictures on rooftops….
…….to standing on a platform to {photograph} tall shoppers 😆
One of many nice issues about writing my overview of the 12 months, is it allows me to take a step again from the everyday enterprise of taking and modifying photographs. And it offers me the chance to look again in any respect the shoppers I’ve had the pleasure of working with and see what channels they’ve come by means of to seek out me (largely google enquiries).
I additionally discover it attention-grabbing to quantify what quantity of my shoots have been from
repeat shoppers. This 12 months – it was 40%! Many of those shoppers have been coming again to me 12 months after 12 months – and that offers me a lot satisfaction – I should be doing one thing proper?!.
Nevertheless, I additionally get an enormous sense of pleasure from seeing the proportion of jobs I did for
new shoppers (60% in 2024) and, of these, what number of got here by means of natural google enquiries (58%). This makes all of the hours spent behind the scenes writing blogs, doing social media posts, updating my web site and many others….so worthwhile.
Fortunately, with my background in advertising, this is not utterly alien to me. Nevertheless, I am unable to take all of the credit score. If it weren’t for my bi-monthly conferences with Lisa from
One to Three Advertising and marketing Options, I would not have such readability in my advertising technique or certainly the know-how to interpret issues like google analytics 🤯. Thanks Lisa – it is at all times a pleasure working with you.
One other nice help to my enterprise is Tony from
https://magikos.co.uk/. While I’ll know my approach round a digicam and modifying software program, I am a little bit of a luddite in the case of operating my IT techniques. So, it’s nice to have Tony and the crew available when issues go fallacious (as they did this 12 months in a serious approach). It is due to Tony that every one my shopper pictures are actually securely saved and backed up within the cloud somewhat than on laborious drives which might doubtlessly corrupt.
Lastly, on a private notice, it has been one other nice 12 months for my household who’re at all times the rationale I get off the bed within the mornings.
My eldest son continues to journey the world working for Hawkeye as a cricket techniques operator, my center son is working laborious as a Senior Surveyor in London and my daughter is in her closing 12 months at vet faculty. And this not so little chap retains me firm by snoozing (and loud night breathing) below my desk throughout lengthy hours of modifying…..
So, my fifteenth 12 months in enterprise has turned out to be an excellent one.
And all that is still for me to do is to want all my shoppers and connections a really Joyful Christmas and a wholesome 2025.
Pennie
