“Knew You Higher” is an idiosyncratic addition to the world of Haich Ber Na

If pop music is a discipline, then Haich is perched on essentially the most left fence. Hotly tipped in trade circles, his sound world is a meticulous mess, leaping between starkly separate types, a confounding concoction of craft. Duality runs by means of Ber Na’s discography, marrying hypnagogic, spacey and sleep-inducing textures and harmonies with a bouncy rhythm and strong manufacturing. Usually hiding broody thematic undertones in his lyricism, Haich’s writing is intelligent and piquant, delivered by means of a voice that’s mesmerising.

Ber Na’s chameleonic nature raises his inventory solely additional, with a aptitude for producing, engineering and directing. His emphasis on visuals is a much-welcomed annexation to his creative dwelling. Emitting an odd notion of the fantastic thing about stock-like imagery and mixing it with an off-kilter, satirical tackle commercial, the pictorial angle augments the surrounding nature of Haich’s aesthetic.

Talking on his visuals and canopy artwork, he feedback: “All the pictures have some sort of affiliation with the notion of “Ignorance is bliss”, AKA “after we knew much less. The enjoyable factor concerning the artworks specifically is that lots of people both suppose the pictures are photoshopped or pulled straight off of a inventory picture web site. I do not know why I like the actual fact individuals suppose this, possibly part of me is only a huge troll”.

Haich’s new EP, When We Knew Much less is fanatical, fantastical and interesting. 5 profound divulges into the great world of Haich, it may be loved as a base-layer product, or analysed deeper for its musical nuance and lyrical acumen. The main focus monitor is “Knew You Higher”, a whirlwind of guise and groove with stratospheric vocals and Tame Impala-esque ambiance. It’s an ambiguous anthem with an underlying darkness, with vivid lyricism surrounding betrayal and doubt. The accompanying video showcases the artist’s superbly weird friendship with famend actor Warwick Davis, who seems alongside the singer for a peculiar however penetrating journey by means of the thoughts of Haich.

A novel expertise with the potential to assist within the revitalisation of Indie-pop, this zesty physique of labor is simply the beginning of Ber Na’s musical voyage in the direction of greatness.

“Knew You Higher” and the brand new EP When We Knew Much less are out now. Discover Haich Ber Na on Instagram.