Cardiff-based company reviews robust progress and publicizes new partnership as a part of mission to champion inclusive communications
Multi award-winning artistic communications company People has in the present day reported 62% quarterly earnings progress year-on-year, simply three months after rebranding as a part of its ongoing ambition to make illustration and inclusion in advertising the norm.
The unbiased Cardiff-based company, which was based by CEO Sharon Flaherty in 2014, lately rebranded from BrandContent to People and emphasised its dedication to creating inclusive communications.
Simply three months after the company refocus, it has contributed in direction of a 62% yoy uplift within the first quarter of its monetary 12 months
The expansion comes off the again of a document 12 months for the company which noticed earnings enhance 56% in its 2021/2022 monetary 12 months.
The company’s Wales-based shoppers embody FTSE 100 Admiral, Atradius, Principality Constructing Society and Welsh Authorities. It’s providing spans insights, technique and full-blown artistic campaigns in addition to media relations together with newsjacking and content material era.
To additional cement the company’s dedication to inclusivity in media and comms and drive the company ahead, it is usually asserting its new partnership with Cardiff-based inclusive theatre firm Hijinx.
The world-leading organisation gives efficiency coaching for actors with autism and different studying disabilities, offering them with the abilities wanted to turn into skilled performers.
Whereas one in 5 individuals in Wales (21.1%) [1] at the moment dwell with a incapacity, People’s monetary sponsorship will go in direction of supporting the operational working of Hijinx – serving to much more of its actors discover jobs in theatre and movie and to finally problem individuals’s perceptions about studying incapacity.
Sharon Flaherty, CEO of People stated:
“Our goal is to be a strong ally to manufacturers supporting them in creating industrial campaigns, however doing so with out prejudice. In order a part of that mission, it’s actually essential for us to help and champion the opposite nice organisations which are already working arduous to get individuals from all backgrounds heard, represented, valued, and empowered.
“I consider this partnership with Hijinx Theatre will assist us to maintain bettering the visibility of underrepresented teams on display screen, which is able to sustain the momentum on normalising distinction and hitting dwelling the message of the significance of illustration for all within the advertising, PR and the promoting industries.”
Sarah Horner, CEO of Hijinx says:
“At Hijinx we’re all the time excited to construct connections with organisations dedicated to entry and inclusion for all. By working collectively, Hijinx and People have a singular alternative to tell one another’s work, constructing understanding and seeding actual change within the promoting and advertising business, guaranteeing that illustration for studying disabled and/or autistic individuals is genuine, and that voices are amplified and heard.
“As a charity, help from corporations like People is invaluable in serving to us to proceed our work to pioneer, produce and promote skilled and participatory alternatives within the arts and artistic industries for studying disabled and/or autistic individuals. We’re massively grateful for his or her sponsorship in these difficult occasions, it is going to have an actual impression.”
