Let me ask you this….Have you ever ever used up a complete eyeshadow palette?
I don’t suppose many people have. I can safely say I’ve by no means used up a complete eyeshadow palette, or something apart from basis or mascara to be trustworthy.
It’s nearly like there may be this ‘quick trend’ pattern however make-up proper now? So many new releases, and strain to be present. Social media performs an enormous half on this.
Because the 2020 lockdown, make-up and wonder content material has actually blown up on social media and began the entire attempting to go ‘viral developments’ and I really feel that this mentality has had a big adverse impact on the wonder area, which was already oversaturated.
Trending make-up
Folks at the moment are merely shopping for merchandise for these developments or as a result of influencers ‘rave’ about them (when in truth they’re paid to let you know that!) it’s completely mad, there have been so many make-up releases attempting to maintain up and compete with one another to get that a lot prized viral standing, like how typically do you end a 32 pan eyeshadow palette? Realistically…. Your not.
Confession time…. I’ve undoubtedly fallen sufferer to, lets name it ‘trending make-up’? I’ve guiltily introduced merchandise to strive within the hope my content material blows up on Instagram or TikTok. I’ve since stopped doing this and put myself on a spending ban, as I merely can’t justify including to the issue of waste, greed and pointless spending.
One huge downside with make-up is that it does expire moderately rapidly, mascara 3 months, lipstick 6 months, and though you may doubtlessly use after this date, there may be at all times a danger, I imply you’d drink milk 3 months after the expiry… so why would we use a mascara?….
Ought to make-up be sustainable?
I’ve observed there has undoubtedly been a begin on reuse-able packaging, sustainable recycling and reuse-ability, which I feel is unimaginable and ought to be inspired. I like the truth that some manufacturers are re considering packaging and releasing, for instance eyeshadow palettes we are able to swap out a shade when (and if) we hit pan, and even I’ve been refillable glass basis bottles. I’m in! Extra manufacturers ought to be concentrating on rethinking their present packaging, moderately than bringing out yet one more primer or spotlight to maintain up with the following model.
Is the dimensions of merchandise a difficulty?
One thing else I’ve observed is product sizes have have been rising just lately? Is it simply me…. However why oh why do we want 30ml concealer? Why do we want but MORE product?
I imply for many of us we’re solely, realistically utilizing make-up for work within the morning or the occasional night out, not MUA, on a regular basis fixed utilization, which it appears plenty of merchandise are typically catered for – alot of useable, which simply isn’t your on a regular basis ‘started working’ make-up look.
I’d completely satisfied welcome a smaller basis measurement or liquid eyeshadow that I do know I might dissipate in 3 months and refill. That might be the dream proper?
What are your ideas on ‘trending make-up’ and sustainable choices? Have gotten fallen sufferer to over shopping for merely to maintain up with pattern?
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