Monday, September 5, 2022
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From The Vault: Beyonce – ‘Ego’


Immediately, we rejoice one other journey across the solar for the reigning Queen of music, Beyonce.

This week’s From The Vault is the a lot beloved, but a lot underrated, ‘Ego.’

Written and produced by Blac Elvis and Beyonce herself, it was launched because the sixth single from her 2008 double LP, ‘I Am…Sasha Fierce.’ Boasting bravado and perspective aplenty, the monitor noticed Bey embark on the most important swagger-a-thon… however as she says, she talks like this ‘trigger she will be able to again it up.

Gratingly, amidst the omnipresence of previous providing ‘Single Women,’ ‘Ego’ by no means garnered the chart recognition it deserved in its personal proper and solely peaked at #39 on the US Billboard Sizzling 100 and #60 on the Official UK Singles Chart. It was, nevertheless, nominated for a GRAMMY. Deservingly.

Directed by creative-extraordinaire Frank Gaston Jr., its black and white visible was paying homage to the ‘Single Women.’ Certainly, the simplistic clip featured Beyonce, wrapped in a figure-hugging leotard, giving her all alongside two equally dynamic dancers.

Immediately and on daily basis we salute Beyonce. We applaud her sense of danger and dedication, and we reward her potential to at all times seize the second.

As we await the visuals for her thrilling newest set, ‘Renaissance,’ we’ll bask within the brilliance of this journey down reminiscence lane; to a time few of us might have predicted simply how far more epicness there was to return.

Happiest of birthdays, Queen Bey.

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