French Meat Consumers Hooked by Journey to Wales

Hybu Cig Cymru – Meat Promotion Wales (HCC) has hosted a delegation of meals distributors from the most important export marketplace for Welsh crimson meat, particularly France.

Representatives from corporations together with agri-food co-operatives and meat suppliers primarily based on the Rungis market in Paris, the second largest wholesale meals market on the planet, visited south Wales in February as a part of their ongoing dedication to supply and promote PGI Welsh Lamb.

As a part of their tour, the delegates mentioned how Welsh Lamb is produced on household farms, following excessive requirements of sustainability and animal welfare.

The go to comes sizzling on the heels of HCC and Welsh meat processors’ presence on the SIRHA commerce present in Lyon, a serious enterprise occasion for the foodservice and hospitality sector.

HCC Head of Provide Chain Supply Jon Parker welcomes French meals trade delegate Auriane Gourdon to Wales.

HCC’s Head of Provide Chain Supply, Jon Parker, stated,

“France is an important buying and selling companion for Welsh farmers. Exports of lamb alone to the French market are price over £70million a 12 months to Wales, with important portions distributed by means of Rungis in Paris.

“The foodservice sector is rising once more after two tough years of Covid restrictions, so it’s important that we interact with a few of the main meals distribution corporations in France at commerce occasions and to point out them first-hand how we produce Welsh Lamb.

“We have now an amazing story to inform by way of high quality and environmental sustainability, and we’re decided that our loyal French clients and potential new companions are absolutely conscious of the credentials of PGI Welsh Lamb.”