Wales hosted the UK’s first main WWE stadium occasion in 30 years in September 2022. The occasion, which wowed guests to Cardiff’s Principality Stadium, had many highlights – together with a specifically designed set that echoed town’s distinctive citadel.
The occasion attracted a world viewers of tens of millions – taking Wales straight into the houses of WWE followers in all corners of the globe.
The independently generated Financial Impression Examine sought the views of over 3,000 respondents. The examine discovered:
- 62,296 attendees to the Principality Stadium;
- 75.3% of spectators got here from exterior Wales;
- 57% of non-locals indicated the occasion expertise made them wish to discover different components of Wales. Of those who mentioned they needed to return, they mentioned their expertise of the occasion was the deciding issue;
- The occasion attracted a various viewers, with almost 1 / 4 of spectators being feminine, and lots of the spectators attending as household teams.
Welcoming the findings, Wales’ Financial system Minister, Vaughan Gething, mentioned:
“That is nice information. We partnered with a world-renowned occasions and leisure firm to carry a very spectacular international occasion to Wales. It was the right alternative for us to showcase how our cities and venues will help ship profitable and globally-recognised events.
“Along with the direct financial affect the occasion delivered right here in Wales, it offered us with an enormous increase to our profile internationally. This included alternatives to showcase Wales’ vibrant language and tradition via bespoke content material creation shared globally on WWE’s social media channels. Protection of the occasion included 9 minutes of premium footage that showcased the entire of Wales and common references to ‘Cardiff, Wales’ all through commentary.”
Mark Williams, Principality Stadium Supervisor, mentioned:
“We had been extraordinarily proud that Principality Stadium was chosen by WWE to host this occasion – their first main UK stadium occasion in 30 years! Internet hosting occasions of this scale are extraordinarily essential, and WWE’s Conflict on the Citadel provided us an unbelievable platform upon which to showcase Principality Stadium as a flexible, world-class venue.”
“Principality Stadium is exclusive in its place on the coronary heart of town centre, which undoubtedly provided WWE followers an unrivalled occasion expertise each inside and out of doors of the stadium and introduced nice profit to the broader metropolis of Cardiff too.”
Jennifer Burke, Metropolis and County of Cardiff, Cupboard Member for Tradition, Parks and Occasions, mentioned:
“Main occasions like WWE carry hundreds of holiday makers and actual financial advantages to Cardiff, the significance of which shouldn’t be underestimated. There was an enormous buzz within the metropolis centre on the day of the occasion and, with tens of millions of individuals internationally watching, it was a improbable alternative to showcase town to a world viewers”.
