Tuesday, December 20, 2022
HomeWalesConstructing Relationships within the Asian Meals and Drink Markets

Constructing Relationships within the Asian Meals and Drink Markets


A delegation of Welsh meals centres, led by the Welsh Authorities’s Meals and Drink Division, has visited Singapore to attend the Development Asia Summit 2022 and meet with Singaporean and worldwide food and drinks companies with the intention of selling Wales as a vacation spot for his or her funding.

Creating alternatives for collaborative innovation and elevating the profile of TasteWales/BlasCymru, Wales’s flagship food and drinks occasion, was essential for the group.

Keith Smyton, Head of Meals Division, Welsh Authorities and Dr Azlinda Anwar, Co-ordinating Director of Temasek Lifesciences Laboratory, Singapore

Welsh Authorities Minister for Rural Affairs and North Wales, and Trefnydd, Lesley Griffiths mentioned:

“Showcasing our food and drinks capabilities on a worldwide stage is integral to attracting inward funding. Establishing hyperlinks and creating relationships within the Asia market is essential for the expansion of the food and drinks trade for Wales.

“From 2014 to 2020 we set ourselves the formidable goal of rising the trade’s worth to over £7bn. Collectively we achieved and exceeded that aim and we are actually seeking to construct on that success. Our intention is to see the turnover worth of Wales’ food and drinks manufacturing sector proportionately develop extra yearly than the remainder of the UK, to not less than £8.5bn by 2025.

“The Development Asia Summit was an important platform to stipulate our ambition to develop probably the most sustainable provide chains on the planet whereas additionally with the ability to have interaction with multi-international meals companies. We need to create a robust and vibrant Welsh food and drinks sector with a world fame for excellence and probably the most environmental and social accountable provide chains on the planet.”

Panel discussions on the Development Asia Summit 2022

Through the Development Asia Summit 2022 delegates introduced Wales’s Nicely-being of Future Generations (Wales) Act, Wholesome Weight Wholesome Wales marketing campaign and the Welsh Authorities’s assist for collaborations between universities, companies and authorities to form the long run meals trade, successfully elevating Wales’s visibility.

Visiting a few of Singapore’s nationwide financial and meals organisations, the group was in a position to develop and strengthen relationships and on the Temasek Life Sciences Laboratory, delegates explored the alternatives to determine hyperlinks with the Singaporean Nationwide Laboratory and IBERS in Aberystwyth, Swansea College, and Meals Innovation Centres in Wales.

All through the go to delegates additionally promoted TasteWales/BlasCymru 2023, aiming to draw Singaporean companies and organisations to attend the occasion in Wales.

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