Chris Brown‘s sleeper hit, ‘Underneath the Affect,’ continues to awaken renewed curiosity from the lots because of a powerful response at R&B radio and social media.
Initially discovered aboard his 2019 chart-topping album, ‘Indigo,’ ‘Affect’ didn’t really start gaining steam till customers at TikTok took it to viral standing – a feat that led it to high real-time gross sales tallies around the globe.
Stateside, the tune helped Chris make historical past by making him the primary R&B singer to nap over 50 high 40 hits. And, if peruse of the up to date Billboard Scorching 100 is something to evaluate by, the tune’s victory lap is way from over.
Particulars inside.
To capitalize on the success of ‘Underneath,’ Brown launched its official music video on October 20. The transfer solely delivered much more momentum behind the tune’s presence at streaming and digital obtain platforms, boosting it to #21 on this week’s Scorching 100 in consequence.
Listed here are the numbers that powered the location.
- Streaming ≈ 15.7 million U.S.-based streams
- Digital Downloads ≈ 3,100 bought
- Radio airplay ≈ 10.5 million viewers impressions
Whereas Chris was noticed within the hitlist’s high 10 as lately as final 12 months with the Younger Thug-assisted megahit, ‘Go Loopy,’ the gained traction for ‘Affect’ pushed it to the best solo peak the GRAMMY winner’s identified since 2015’s ‘Again to Sleep’ catapulted to #20 in 2016 because of a number of star-studded remixes that includes the likes of Usher, Zayn, August Alsina, Trey Songz, and Miguel.
Regardless of the help from the remixes on the time, his solo ‘Sleep’ model nonetheless maintained the lead because the better-selling model of the tune, thusly protecting him as the one act credited on Billboard.
Ought to ‘Underneath’ no less than attain #19 on its Scorching 100 journey, it would turn into his highest-charting solo hit since 2012’s ‘Don’t Wake Me Up.’ Till that day comes, look under to see who joins Breezy within the high 25 on this week’s TGJ Chart Verify: Scorching 100 version.
*click on right here to see full chart*
