I can’t consider it – I’ve now been in enterprise for 10 years! I’d by no means have thought that every one these years in the past, after I began doing native household picture shoots that the enterprise would develop to change into such an enormous a part of my life. Now, I get to work with an unlimited number of business shoppers – every thing from sole merchants, proper as much as world corporates.
And with the 12 months coming to a detailed, it’s time to take a seat again with a frothy espresso and evaluation the place my enterprise has taken me and the number of shoppers I’ve started working with. So, right here goes:
Each one of many ten years, my enterprise has grown when it comes to turnover. I put that all the way down to persistently working with common shoppers, but additionally working arduous behind the scenes to draw new shoppers. With that in thoughts, I’m vastly grateful to have the ability to work with Lisa Vassallo from One to Three Advertising and marketing Options. Lisa turns google gobbledigook into plain English and guides me in all my on-line advertising actions. This 12 months 40% of my shoppers had been from direct google enquiries.
For the numerically minded, listed below are a couple of extra stats:
· In 2019, I carried out 102 shoots
· I labored with 43 new shoppers
· On a mean full day shoot, I take approx 2000 photographs
· I drove over 3,500 miles to shoots in 2019
· The ultimate edited photographs of all of the shoots I did this 12 months quantity to 1Tb of space for storing
· If I had been to incorporate all of the hundreds of photographs I took, however edited out, that will be practically 2Tb!
I’m at all times amazed on the selection
of shoppers I get to work with – one minute I’m in a proper, company workplace
atmosphere, the subsequent, I’ve acquired a tough hat on and I’m up ladders and
scaffolding!) .
Listed here are just some of the
several types of shoppers I’ve labored with this 12 months: Property builders,
Colleges, Accountants, Software program Corporations, Charities, a automotive Leasing firm,
Care Houses, Schools, a Pharmaceutical enterprise, Three cell community, sports activities
turf consultants, Solicitors and a Facial Aesthetics firm. With this mixture of shoppers, you possibly can simply
think about that day-after-day is completely different!
If I needed to choose particular
highlights although, it must embody whizzing alongside in a dinghy on the
Thames photographing the Westminster Faculty First Eight….or presumably, residing
extra dangerously by dealing with them within the taking pictures vary….
Different highlights embody
photographing an awards ceremony hosted by Mariella Frostrup:
And likewise….breaking the previous adage
of by no means working with youngsters and animals. I did each at Shiplake Faculty!
However hopefully you may agree it was value it – this was one of many closing photographs of the Headmasters’ canine!
One other specific spotlight was
lastly getting the prospect to work on a shoot with my brother (additionally a photographer,
though for a way more spectacular 30 years!)…
So, that completes the roundup of
the enterprise for 2019…..however lastly, a fast replace on a private stage with slightly bit about
my ‘Why’……
Behind the scenes of Photographs by Pennie, my
household proceed to develop and working my very own enterprise allows me to nonetheless be vastly concerned – my eldest two boys are each at College and my
daughter is within the technique of making use of to Vet faculties. The nest is steadily
emptying….😬. Right here all of us are in September celebrating my daughters’ 18th birthday.
So all that leaves is for me to want you all a stunning Christmas
and a really completely satisfied and wholesome 2020.
I can’t wait to see what the subsequent 10 years
of enterprise will carry!
