A Welsh software program firm is ready to open a brand new base in Dubai early this yr following a surge in demand for its options within the Center East, due to help from the Welsh Authorities.
Aforza, which employs over 60 folks throughout its Cardiff and London places of work, specialises in cloud-based options for the patron items business. The agency’s software program is designed to assist firms within the sector convey their merchandise to market, enabling them to handle their promotions, gross sales and distribution by way of an app.
Because it was first arrange over three years in the past, Aforza has made a world identify for itself, with exports accounting for over 75% of commerce and the corporate working in 26 nations throughout 4 continents, together with North America, Europe, and Africa.
Following rising gross sales within the Center East, together with current contracts in Saudi Arabia, Kuwait and Dubai, the corporate has now set its sights on opening a everlasting Dubai workplace.
The information comes as the corporate celebrates a key milestone; in December it was revealed that over $1 billion of gross sales orders have been transacted by way of Aforza’s platform following a surge in demand for its software program abroad.
Andrew Keleher, Advertising Director at Aforza, mentioned:
“Exporting is a big a part of our enterprise and has performed a key function in our development over the previous couple of years. Aforza confronted challenges throughout the pandemic that restricted alternatives to journey, however with a digital cloud-based product, exports have been an apparent alternative for our growth technique.
“Demand for our providers has surged, and we are actually trying to Latin America and components of Asia as key goal areas to proceed our export journey. Over three-quarters of our enterprise is exports and we don’t see demand slowing down anytime quickly.”
Based in 2019 with help from the Welsh Authorities’s Financial system Futures Fund, Aforza now has shoppers in 26 nations together with South African-based beverage firm, Distell, North American outside model, Mountain Supply and multinational brewery and pub chain, BrewDog, whose gross sales grew by 250% in a single quarter after utilizing Aforza’s options.
Aforza’s export success has been helped by help it has acquired from the Welsh Authorities together with monetary help to attend market visits and worldwide exhibitions. The corporate lately attended one of many world’s largest food and drinks commerce reveals, Gulfood, in Dubai, the place it met with potential prospects serving to it to construct its future gross sales pipelines.
The corporate has additionally acquired info and help from specialist advisers on buying and selling at an area degree inside goal areas comparable to Spain and Saudi Arabia.
Andrew added:
“Regardless of providing a digital product, assembly with potential shoppers in particular person is crucial to rising our firm and securing contracts, particularly in terms of working with prospects from totally different nations. The face-to-face alternatives which have been facilitated by the Welsh Authorities, significantly worldwide commerce exhibitions, have been invaluable to our development, instantly resulting in new enterprise.
“We have been assigned a specialist commerce advisor to help our export journey, who was consistently looking out for world alternatives for our enterprise. Additionally they helped us to get a greater understanding of how our goal markets function and learn how to successfully enter them, which has performed a big function in our profitable growth.”
Enterprise Wales offers entry to an entire vary of providers together with export specialists throughout the Welsh Authorities. For extra info go to www.businesswales.gov.wales/zones/export or name 03000603000.
