From 1 March 2023, well-known Cardiff-based branding, and design company Bluegg will probably be named Towards. To have fun the company’s twentieth anniversary, homeowners Mike Jordan and Tom Lloyd put their group’s experience to good use to re-brand themselves and develop formidable progress plans.
Mike mentioned:
“Having labored for over 300 shoppers together with S.A Brains, Cardiff Metropolis Soccer Membership, Bristol Zoo, TATA Metal, and Celtic Manor, it was time for us to take a step again ourselves and see what we wished to be as an company for the subsequent 20 years. We’ve grown from the 2 graduates we as soon as have been, to a group of specialists throughout design, branding, and marketing campaign administration. We’ve seen unbelievable success over time throughout UK shoppers, however the one space we wish to develop shifting ahead is that of our strategic consultancy providing. We’ve constructed up a status for stellar web site design, however the excessive stage of technique that goes into these completed merchandise is our vital level of distinction. We’ve huge plans, considered one of which is to hit £1m throughout the subsequent 5 years. Whereas we’ll at all times stay proudly Welsh, we wish to embed ourselves inside organisations throughout sectors and areas additional afield who want long-term net and model technique help to realize their enterprise goals.”
Tom mentioned concerning the model id:
“We spend our days speaking to companies about their model, and we hear the identical story typically — the corporate has moved on and outgrown its id and its origins. It’s time for change. Nicely, some time in the past we have been that firm.
“We’ve modified. As folks, as a group, and as an organization. Bolder and extra assured, with greater objectives and larger ambitions. The time has come to cease wanting again, and begin wanting ahead. Towards is our battle cry, a journey with course, however with out finish. We glance to push the boundaries, push our shoppers, and push ourselves in a brand new course.”
Towards kicked off its new course with a devoted occasion held in London as a part of Wales Week London on 28 February.
Mike mentioned:
“The Wales Week initiative has at all times been an awesome platform for us to succeed in new audiences and as founding companions we couldn’t consider a extra appropriate means of presenting our new imaginative and prescient and ambition to a London viewers.
“Certainly one of our strengths has at all times been in talking nose to nose to grasp the enterprise issues that design can remedy, and this occasion explored these issues.”
