I learn the opposite day, that apparently content material with related photos will get 94% extra views than content material with out related photos. So….it proves what I’ve been saying for years….that having customized web site photos (versus utilizing inventory images) can genuinely provide help to stand out from the group in a saturated market place. And here is how I helped an area enterprise just do that…..
You’re a agency of Accountants within the Thames Valley. You understand that you just’re an ideal firm to work
with, and likewise to work for. However…..how do you stand out from the group amongst
all the opposite accountants within the Thames Valley?
It’s a saturated market place, with everybody vying for
place to show to potential new shoppers that you just’re those to work with. So, how do you present that you’re completely different?
My recommendation is at all times to showcase what makes you, you. Individuals purchase into folks, so it’s necessary to point out
them.
Differentiate your enterprise from all the opposite corporations – present the human issue
behind your enterprise. That’s……your folks. And the best way you do that’s with images, which
present your enterprise story.
Don’t simply use inventory photos of individuals sitting at desks with
calculators and spreadsheets like many different accountants may also use.
Present your places of work, your services, the place the folks on the
finish of the cellphone are sitting and the way they’re interacting with one another.
It will give the Human
Issue
– it’s genuine, exhibits your ardour and can convey belief.
I lately labored with FLB Accountants in Winnersh who
needed to just do that.
They needed to distinguish themselves and present the tradition
of the corporate within the images that they’d on their web site. So, we spent a morning taking images at their
places of work together with that includes their fab places of work which embody a settee escape space,
massive kitchen and even a snooker desk! Right here
are some examples of my favourites…..
