I learn the opposite day, that apparently content material with related photographs will get 94% extra views than content material with out related photographs. So….it proves what I’ve been saying for years….that having customized web site photographs (versus utilizing inventory photographs) can genuinely assist you to stand out from the group in a saturated market place. And here is how I helped a neighborhood enterprise do exactly that…..
You’re a agency of Accountants within the Thames Valley. You recognize that you just’re an amazing firm to work
with, and in addition to work for. However…..how do you stand out from the group amongst
all the opposite accountants within the Thames Valley?
It’s a saturated market place, with everybody vying for
place to show to potential new purchasers that you just’re those to work with. So, how do you present that you’re totally different?
My recommendation is all the time to showcase what makes you, you. Folks purchase into folks
, so it’s necessary to point out
them.
Differentiate your corporation from all the opposite firms – present the human issue
behind your corporation. That’s……your folks. And the best way you do that’s with photographs, which
present your corporation story.
Don’t simply use inventory photographs of individuals sitting at desks with
calculators and spreadsheets like many different accountants also can use.
Present your places of work, your amenities, the place the folks on the
finish of the telephone are sitting and the way they’re interacting with one another.
This can give the Human
Issue
– it’s genuine, reveals your ardour and can convey belief.
I not too long ago labored with FLB Accountants in Winnersh who
wished to do exactly that.
They wished to distinguish themselves and present the tradition
of the corporate within the photographs that they’d on their web site. So, we spent a morning taking photographs at their
places of work together with that includes their fab places of work which embody a settee get away space,
large kitchen and even a snooker desk! Right here
are some examples of my favourites…..
So – if you wish to make your corporation stand out from the group in a saturated market, why not give me a name. We will put our collective heads collectively to work out what differentiates you out of your opponents, and the way we will present that in photographs which you should use throughout your web site and social media.
www.photosbypennie.co.uk
