I learn the opposite day, that apparently content material with related photographs will get 94% extra views than content material with out related photographs. So….it proves what I’ve been saying for years….that having customized web site photographs (versus utilizing inventory pictures) can genuinely assist you to stand out from the gang in a saturated market place. And this is how I helped an area enterprise do exactly that…..
You’re a agency of Accountants within the Thames Valley. that you just’re an important firm to work
with, and likewise to work for. However…..how do you stand out from the gang amongst
all the opposite accountants within the Thames Valley?
It’s a saturated market place, with everybody vying for
place to show to potential new shoppers that you just’re those to work with. So, how do you present that you’re totally different?
My recommendation is all the time to showcase what makes you, you. Folks purchase into folks, so it’s vital to indicate
them.
Differentiate your corporation from all the opposite corporations – present the human issue
behind your corporation. That’s……your folks. And the way in which you do that’s with pictures, which
present your corporation story.
Don’t simply use inventory photographs of individuals sitting at desks with
calculators and spreadsheets like many different accountants also can use.
Present your places of work, your amenities, the place the folks on the
finish of the telephone are sitting and the way they’re interacting with one another.
It will give the Human
Issue
– it’s genuine, exhibits your ardour and can convey belief.
I not too long ago labored with FLB Accountants in Winnersh who
wished to do exactly that.
They wished to distinguish themselves and present the tradition
of the corporate within the pictures that that they had on their web site. So, we spent a morning taking pictures at their
places of work together with that includes their fab places of work which embody a settee get away space,
huge kitchen and even a snooker desk! Right here
are some examples of my favourites…..
