Welsh snacks producer Trailhead Positive Meals is launching its model new Wild Venison Jerky at this weekend’s GWCT Welsh Sport Truthful.
The Welshpool-based firm, which makes excessive protein snacks below the Get Jerky model identify, is including the brand new venison product in Authentic and Spicy Chilli flavours to its award-winning PGI Welsh Beef jerky vary.
Gross sales director Emma Morris is trying ahead to buyer suggestions on the three-day GWCT Welsh Sport Truthful which is predicted to draw 1000’s of holiday makers to the Vaynol Property close to Bangor from Friday till Sunday.
Trailhead Positive Meals – www.trailheadfinefoods.co.uk/ – sources the wild venison domestically from Willo Sport – www.willogame.co.uk/ – close to Bishops Citadel, one of many nation’s main processors of top quality wild recreation.
Willo Sport’s operations director Will Oakley, who employs 40 full and part-time workers, stated the corporate provides domestically sourced wild venison from Wales and the borders.
“I feel the brand new Wild Venison Jerky tastes superb,”
he stated.
“Wild venison is by far the healthiest of all meats as a result of deer stay in a pure atmosphere with little or no human intervention.”
Venison is a top quality supply of protein, is leaner and has decrease saturated fats than different crimson meats and is wealthy in iron, zinc, B nutritional vitamins and important amino acids.
The Wild Venison Jerky is marinated in a particular mix of herbs and spices for as much as 24 hours and air-dried utilizing state-of-the artwork ovens.
“This makes our new venison jerky the final word wholesome snack for the lively client,”
stated Emma.
“Venison isn’t generally used within the snacking sector, so advantages akin to distinctive flavours, excessive protein, well being advantages and benefits of ‘wild’ recreation as a substitute of farmed, aren’t broadly recognized.
“We have now determined to make use of our hottest marinades, Authentic and Spicy Chilli, for the launch as we consider they finest spotlight the distinctive flavour and richness of the venison.”
Trailhead Positive Meals will even be attending the Lunch! 2022 tradeshow, on stand L731, subsequent week, the place Wild Venison Jerky has been entered into the Innovation Problem 2022 competitors. Showgoers are requested to vote for his or her favorite new product on the present.
The corporate’s Get Jerky premium beef jerky snacks are gluten free and out there in eight flavours – three of that are Nice Style award-winners – with greater than 19g of protein per 40g bag.