L.A./London-based Abby Sage is a consummate pop artist who feels it’s necessary to “make ’em watch for one thing nice.” There’s at all times a shock someplace in her songs, and it comes on the very finish of the video for her new single “Pool Get together” – that is if you lastly catch a glimpse of her face that’s been hidden behind spooky masks for 3 minutes.
“The track is a metaphor for youths not being ready for the world,” says Sage. ‘Pool social gathering children can’t swim / they ask no one simply sink to the underside and assume (off the deep finish).’ Children are dealt a tricky hand, having such an enormous quantity of data at their fingertips with no one to information them or clarify what all of it means. They should drown to study.”
The Aidan Dick-directed video for “Pool Get together” looks like an art-school model of the ’90s horror basic Scream (though the masks right here conceal existential confusion, not murderous intent). “The video idea got here to be after I introduced Aidan the concept of utilizing a black void area so it could be simple to duplicate, transfer round, and edit all on a completely black background,” Sage shares.
“It’s an intense track so I needed a visible that matched that. I made the masks out of paper mache with a pal and hung them with fishing wire. I actually needed it to seem like they had been floating in mid-air and make it a bit of spooky. The video is only a chaotic fever dream of a bunch of various masked characters enjoying playing cards and getting an increasing number of unhinged because the track goes on. The area gave us free rein to make one thing visually fascinating and I’m tremendous proud of the way it got here collectively.”
Sage’s earlier single “Power of Behavior” begins as delectable dream-pop, however will get even dreamier because the track progresses. By the tip, you are feeling such as you’re gently floating down a stream watching an occasional lily or lotus drift by. In 2021, her single “Smoke Break” started like a gossamer ballad, however shifts halfway into Pink Floyd/Sure territory in a very sudden means.
Sage grew up in Toronto, however she’s half British and now splits her time between London and L.A. Maybe that’s why you possibly can hear musical influences starting from Canada’s Tate McRae to Phoebe Bridgers and Roger Waters.
Nothing can masks the virtuosity of Sage’s work up to now, and “Pool Get together” invitations a deeper dive into her music.
“Pool Get together” is out now. Discover Abby Sage on Instagram.
