Are you taking advantage of your Enterprise images to market yourselves in these Lockdown instances?

Plenty of companies are having to adapt and diversify in the mean time and a few have just a little extra time on their fingers to work on the advertising aspect of their enterprise. I believed I’d attempt to assist out with some ideas as to how you should use your enterprise images to market your self.

It is a well-known undeniable fact that

content material with related pictures will get 94 p.c extra views than content material with out.

So, if you have already got some images which symbolize your enterprise (even when they are not skilled ones (heaven forbid ��)) – now is a good time to get into the behavior of utilizing them on the varied social media and conferencing platforms.

That will help you – here’s a guidelines of concepts of the place these images can be utilized. Observe – a few of the suggestions relate particularly to headshots, however others relate extra to images of your enterprise ‘in motion’.

So – right here goes…..

Are you utilizing your enterprise images/headshots in your…..

• Zoom/Microsoft Groups/Skype/Google Hangouts Avatar (or different video conferencing platforms) (particularly, Headshots)

• Linkedin profile photograph (Headshots)

• Linkedin profile banner (‘Enterprise in motion’ images)

• Fb enterprise web page (and banner)

• Electronic mail footer

• You Tube profile (numerous companies at the moment are creating movies)

• Google My Enterprise – guarantee you will have your headshot beneath the ‘Identification’ part and different images unfold throughout every class (see photograph above for my GMB web page)

• Mailchimp emails

• Newsletters

• Blogs – carry your blogs to life with some images to interrupt up the phrases

• Web site (be sure you use keyword-loaded Alt Tags or Alt Textual content to maximise website positioning alternatives)

• Enterprise Playing cards – having your photograph in your card is an effective way for individuals to recollect you

• Printed advertising supplies

• Social media posts – use your ‘at work’ images to speak in regards to the totally different providers you’ll be able to provide or Headshots to supply ‘Spotlights’ on sure workers

One final tip……in case you are trying to get a bit artistic along with your images, check out Canva (

https://www.canva.com/

) – this can be a implausible free web site which you should use to create social media posts/banners. They’re created so that you can the right dimensions for the varied totally different platforms, so it is tremendous straightforward to get actually skilled trying posts. Or, for extra refined designs, you’ll be able to join a free 30 day trial of their professional model (though I’ve discovered the free model sufficient). Right here is an instance of a Linkedin Banner I created right here…