Historically presently of the 12 months, I take the chance to sit down again and evaluation the goings on on the planet of Photographs by Pennie.
This 12 months, that process someway feels somewhat more durable than the earlier 10 years! Previously, I’ve talked about bumper years – proportion development from new purchasers – what number of tens of 1000’s of images I’ve taken for purchasers.
But this 12 months, for lengthy intervals, my package has stayed tucked away in my digicam bag ready for restrictions to be lifted and for my purchasers to be again at work. Nevertheless, as a usually ‘glass half full’ type of an individual, I’ve regarded for the positives to see what might be learnt from this expertise and how you can make 2021 even larger and higher. In any case…..as D:ream as soon as sang……”issues can solely get higher”!
So, seize a frothy espresso and sit again for a fast whistle cease evaluation of 2020. Right here goes:
After 10 unbelievable years in enterprise, with development in turnover yearly, I used to be feeling fairly assured that 2020 would proceed in the identical useless. Nevertheless, as Boris knowledgeable us all to lockdown on the finish of March, like many different companies, all the pieces received cancelled. My enterprise was quickly on maintain. So, I took the chance to replace my web site and do all these admin jobs that I do not normally get spherical to doing. My workplace has by no means been so organised!
Additionally, with 7 of us Locked down in the home, there was actually loads occurring – some working, some doing uni finals on-line and one getting her head round the truth that her A’ Ranges had been cancelled! There was by no means a boring second.
Lockdown v1.0 nonetheless felt filled with positivity although – it felt like we have been ‘all in it collectively’ – a joint effort for the larger good. Sure, my enterprise was shot to items, however so have been many others and I used to be assured that with continued efforts on the digital advertising and marketing entrance (thanks as all the time to Lisa Vassallo from One to Three Advertising and marketing Options
) my enterprise would decide up.
By mid-Might, companies began opening up and plenty have been realising that this wasn’t simply going to be a short-term difficulty and that advertising and marketing their companies was extra essential than ever. So, I used to be in a position to mud off my cameras and socially-distanced shoots have been on the agenda. Enterprise received again to ‘regular’ ranges for the time of 12 months. Issues have been wanting good (even when my glasses steamed up everytime I shot with a masks on!)
Then got here Lockdown v2.0 and once more, bookings within the diary have been cancelled (or as I desire to hope….postponed). This time it was more durable – our prolonged household have been principally again at uni so the lengthy, summer time night socials within the backyard have been no extra. Although legally, I used to be allowed to work, my difficulty is that I want my purchasers to be working at their premises too – and naturally, most staff have been working from residence!
I made a decision to pivot the enterprise barely and labored with earlier purchasers who wished to profit from creating movies from images I had taken for them prior to now – creating new content material from present images has labored properly. And I’ve learnt a brand new ability alongside the way in which!
So – this is to 2021 being somewhat like 2020 (the kindness to one another and the taking time to breathe) however a lot, a lot better!
Wishing everybody a cheerful and wholesome festive interval. Pennie
