Cow’s milk continues to be the dominant milk; 48% drink it weekly (which means 52%, a excessive share, don’t). Oat (21%) and almond (21%) tie for second. Exterior of water, 32% drink fruit juice at the least weekly, carefully adopted by espresso (31%), food regimen fizzy drinks (30%) and tea (30%). Extra drink bubble tea at the least weekly than alcohol (16% vs 14%).
Olive is completely on board with this – everyone seems to be completely different so eat to swimsuit your self! Suppose brunch, solo, mild, fuss-free dinners and late-night bar snacks with cocktails.
It is exhausting to be eco – Gen Z is aware of what it must do even when it finds it exhausting to behave
Within the well-liked creativeness, Gen Zers are eco warriors. The survey’s findings recommend that’s not all the time the case. Extra care about how nutritious meals is (30%) and the way calorific it’s (28%) than about consuming organically (22%). Solely 50% have a reusable purchasing bag, 47% a reusable water bottle. We all know it’s tough to be inexperienced – we respect that Gen Z thinks long and hard about these points and we’re 100% behind serving to create a greater world. We’ll be including extra sustainability protection to every little thing we do.
Extra like this
Two stuff you want for a Gen Z meal (a microwave and digicam cellphone) and one factor you do not (pudding)
Social media is essential to Gen Z. An enormous 68% say they’re almost definitely to get meals, recipe and elements inspiration from TikTok. By comparability, 54% cite YouTube, 49% Instagram. There’s a marked gender cut up, with females extra possible than males to make use of TikTok (72% vs 56%), and vice versa for YouTube (62% vs 53%). Simply over three in 5 (61%) say they make sure meals as a result of they appear good on socials; greater than half (52%) order meals based mostly on the way it appears to be like on socials. That’s in all probability why two in 5 (45%) agree that what meals appears to be like like is an important factor. Digicam eats first! When scouting a spot to eat, 56% mostly flip to TikTok, although old-school phrase of mouth comes second at 44%. Inside Gen Z, there are fissures: the 18-year-olds are extra possible to make use of TikTok for consuming out inspiration than the 25-year-olds (63% vs 49%). Gen Zers, we all know, are digital natives. Greater than three in 5 (62%) respondents belief recipes from social media; fewer (40%) belief generative AI, although the males within the pattern do extra so (51% vs feminine respondents’ 37%).
Lately meals inspo comes from in all places – we predict social feeds are an effective way to maintain up with what’s occurring on the scene proper now (and to sneak a peek at what your folks are cooking for dinner!).
Impressed to eat like a Gen Zer? See extra at:
Which kitchen devices do Gen Zers personal?
- 71% Microwave
- 54% Air fryer
- 44% Smoothie maker/blender
- 44% Sandwich toaster
- 38% Espresso machine
- 37% Gradual cooker
- 36% Electrical whisk
- 23% Rice cooker
- 21% Waffle maker
- 20% Stress cooker
- 20% Pizza oven
- 15% Bread maker
What Gen Z considers to be outdated:
35% Having alcohol with each important meal
32% Sitting down collectively as a household or group for each meal
31% Having a pudding with each important meal
31% Consuming three meals a day at set instances
24% Afternoon tea
24% Meat and two veg
What does Gen Z do to be extra sustainable?
50% Use a reusable purchasing bag
47% Have a refillable water bottle
36% Store domestically
30% Have a reusable cup for decent drinks
29% Purchase seasonal fruit and greens
14% Examine elements’ nation of origin
6% Nothing
*The analysis was carried out by Censuswide, amongst a pattern of 1,016 Gen Z respondents (aged 16-26). The info was collected between 25-29 August 2023. Censuswide abides by and employs members of the Market Analysis Society and follows the MRS code of conduct which relies on the ESOMAR rules.
