BBC Paying to Promote Sustainable Clothes and Civil Disobedience
In information that may shock completely no one, the BBC is selling modern left-wing causes on social media, spending licence payment payers’ cash on “promoted” articles protecting the matters of the Don’t Pay marketing campaign and “The right way to gown extra sustainably“. The Don’t Pay marketing campaign is backed by two different media organisations: the Morning Star and Novara Media. Moral trend is one thing that occupies the style pages of the Guardian – anxious luvvies in W1A are little doubt worrying about the place their subsequent natural cashmere cardigan will probably be sourced. The company is spending cash to advertise these points into mainstream customers’ feeds with articles highlighting the campaigns to cease paying vitality payments and the motion for “moral trend”. Whereas the chosen campaigns may be mainstream on the BBC, they appear a bit left-field to the remainder of us…
May the selection of matters coated sign an underlying editorial bias? Why, for instance, isn’t the BBC selling The Telegraph’s marketing campaign fronted by Chris Hope to finance a brand new Royal Yacht? Or The Solar’s marketing campaign to carry down diesel duties for white van man? Guido can solely guess why…
