Final 12 months, the typical drinker in Eire consumed the equal of 235 cans of beer – or 444 cans per family.
hat’s in line with Alcohol Motion Eire’s newest Alcohol Market Overview, which examines the size of alcohol use, and the monetary rewards captured by what it described as “a small group of monopolistic nationwide and worldwide alcohol producers”.
The report mentioned 11 bottles of spirits (37.5pc ABV, 70cl) per drinker, or 21 bottles per family had been additionally consumed final 12 months.
And it calculated there have been 39 bottles of wine (12.5pc ABV, 75cl) per drinker, or 74 bottles per family and 35 cans of cider (4.5pc ABV, 500ml) per drinker, or 66 cans per family.
Alcohol Motion Eire, an unbiased advocate for lowering alcohol hurt, mentioned the assessment highlights market revenues of €5.5bn in 2021 and demonstrates “who advantages and the way, solely a handful of firms are monopolising the off-trade receipts of €2.505bn”.
The organisation mentioned Eire’s alcohol business spent an estimated €116m final 12 months on promoting, which it mentioned “price our society” an estimated €1.9bn in health-related alcohol prices, or 11pc of the general well being finances.
Chair of Alcohol Motion Eire, Professor Frank Murray MD, mentioned Eire pays an “monumental human and financial worth for its continued excessive stage of alcohol use”.
“Whereas some progress has been made by establishing significant alcohol controls, far more must be completed,” he mentioned.
“Our ambition is that future governments will recognise, as has been completed up to now with tobacco and street security, {that a} higher strategic coherence have to be delivered to public well being alcohol coverage and expenditure, and that this, together with higher entry to well timed alcohol companies, could be achieved if an appropriately resourced Alcohol Workplace is established to co-ordinate such ambition.”
Alcohol Motion mentioned the assessment additionally demonstrates “how little” devoted funding is allotted to much-needed particular alcohol interventions, programmes or companies, and signifies there’s a “important hole” between remedy demand and precise provision.
